The Analyses About Strategy Implement Of BSC In M Company

The Balance Scored Card is a strategy management tool.It can combine financial index and non-financial index,then put strategy into effect.It can help company building up strategy management framework which leads to achieve strategy goals.M company is a sports product company.This company began use Balance Scored Card in 2006.M not only gets some achievement,but also comes out some weakness.This thesis try to base on a case study,find out some use for reference to the civil company which wants to use BSC.First,we will review the theory and do some analyses.Put forward the train of thought and mainly method of work.Here,we sets up a comparatively BSC strategy management system,by strategy analyse and determine,strategy describe,strategy certain and resource distribute,strategy implement and strategy feedback.The mainly method of work include blue print determine,propagate and link up,build up four section index framework and standard,build strategy map,data compute,resolve index,determine specific index,feedback and promotion.At last,we will show the case and analyze the case.This Dissertation try to analyze the merit and weakness when an enterprise using Balance Scored Card,and come out some reference for China enterprises.Base on case study,we find that the company using BSC have these merit:It helps to show the logic relation between index.It can combine evaluation and control.It put forward the basis of strategy adjust.It helps company's long-term development.At the same time,the thesis point out some difficulty and solution about company strategy implement when using BSC.This section include how to build up index and make it quantifiable,how to determine the logic relation,how to control cost and structure change problem.