The Study Of Emotion Image In Tourism Planning

In the experience economy era, tourism have the new meanings. The visitors become more expert and personalized. Tourism activities have been fluxed from the past patterns of simple tour towards high-level of aesthetic .During this stage people turn to pursue the inner emotional release. Theory always lags behind the practice. At present the research about tourists'act of perception are rare. Tourists pursue high experience, but the content of tourism planning is traditional. The conflict between them has become increasingly prominent.In daily tourism activities, the phenomenon of tourists ignoring traveler's psychological exists. This article on the introduction of classical Chinese conception of aesthetic theory, from the sight of conception to a configuration perspective, making use of psychology, architecture, philosophy and aesthetics, urban planning study of a number of research methods, combined with the practice of tourism planning, made for the guidance of Artistic Design models and methods in tourism planning.The thesis is divided into four major parts, six chapter。The first part is the introduction. It expounds the reason and background of the selected the title ,and puts forward meaning and methods of the thesis studies. Change in consumer consumption patterns,the reality requirement of experience economy and the growing emotional needs of travelers'all demand of tourism planning methods should turn to focus on tourists'emotionalThe second part is basic theory. Chapter two constructs the framework of how to design the emotion image in tourism planning. Chapter three based on tourist'physical and psychological needs, introduced the psychology basis on how the emotion image formed.The third part is a subject part of the thesis. Chapter four constructs the pattern of the design of emotion image in tourism planning. Taking the conception firstly ,then make the environment. The mood spot , mood flow,mood site are the key elements of the pattern.The third part is positive analysis and prospects. Chapter five focused on the typical case of tourism planning of langmu temple in Gansu province .The paper uses the above theory for making a example. Chapter six. As the conclusion part of the paper, provides an overview of the principal research conclusions, future tasks and orientation.