The Research On Modern Advertising Originality Based On The Artistic Vision System

In this paper, the successful advertising originality in modern is to be conducted a comprehensive study under the artistic vision system, to analysis a variety of the features and factors of its own. This paper aiming to develop a new theory idea for the study of advertising originality from the art, to provide some useful suggestions for our advertising originality work. First of all, the background, clew, method and what is the advertising originality are introduced, based on previous research, the advertising originality is placed under the arts research. Secondly, the three links at art system that artistic creation, art and art appreciation were as standard in this paper, divide the advertising originality into three corresponding parts to study respectively, and they all have been analyzed and compared in the process of artistic creation. Finally, the Public service advertisement is taken for example in this paper, we can see its artistic attribute more distinctive as it researched under the artistic vision system, what is more further and representative than the study before.