The Enterprise Social Responsibility And Its Implementation Mechanism From The View Of Ethics

Totally different from the traditional enterprise idea, the enterprise community responsibility theory is in one-sided pursuit of the enterprise to maximize shareholder interests and goals questioned on the basis of reflection , on the business goals of the appropriate amendments and balance. However, the enterprise community responsibility theory in proposed that in the beginning and the developing process has received blaming in every way and calls to account, Triggered a major controversy protracted. Although the theory and practice of corporate social responsibility sector has reached a considerable degree of consensus, But what is the social responsibility of enterprises, corporate social responsibility legitimacy is, How should enterprises take up their social responsibility, has not yet made a logically coherent argument. Speaking of our country Enterprise, how to appraise, the assurance and deal with the enterprise society responsibility movement, Have become China's accession to the WTO we must face and solute. This shows that corporate social responsibility is still an important subject.In this part, on the basis of the recognition of corporate social responsibility, in addition to the introduction and conclusion, the major points of the five-part theory of corporate social responsibility and to explore mechanisms for realization of the study:Introduction part briefly described some of the topics reasons, the basic viewpoints and research methods. Simply analyze that enterprise is not only economic man, but also social man to shoulder social responsibility. Maybe this can make up for corporate social responsibility for the lack of research to contribute their modest contributions, thus reasonable for Chinese enterprises to undertake the social responsibility of finding the way to the realization of China's national conditions, to respond to corporate social responsibility globalization movement.The first part of corporate social responsibility issues outlined in the historical origins and background of the times. In the background of the enterprise focused on the development of the giant triggered increasingly serious social problems, thereby triggering a series of corporate social responsibility movement, people have begun to target the enterprise and its profound reflection and discussion, making corporate social responsibility increasingly theoretical foundation resources rich. On the corporate social responsibility of the course of historical development, mainly to corporate social responsibility, improve and cultural development of the globalization of concern and consensus brief analysis conducted in three stages.The second part is about the corporate social responsibility of the content, features and content to define. On the part of corporate social responsibility at home and abroad on the content of a representative exposition comparison and analysis on the basis of the corporate social responsibility of re-defining content, and based on this analysis of the company's social responsibility of the main characteristics and nature. The third part, has mainly analyzed the Chinese community responsibility implementation condition at present stage. The first part of the reform and opening up of China since the implementation of social responsibility of enterprises situation has improved markedly, and raise the general awareness of social responsibility. Then in the analysis of China's enterprises to fulfill their social responsibilities, there are still some issues, and the reasons for the lack of social responsibility have been made a detailed analysis strongly.The fourth part is the reasonable proof of the corporate social responsibility. This part mainly carries on the proof from three aspects: the enterprise Nature provides corporate social responsibility should be contingent; Moral and the benefit intrinsic compliance, indicates that the enterprise undertakes the community responsibility inevitability; But the enterprise organizes the moral main body the validity, undertook the community responsibility for the enterprise to provide the main body possibility. These three organic synthesis, are the enterprise community responsibility rational intrinsic basis.The fifth part, undertakes the community responsibility mechanism to our country corporation to carry on the construction. This part analyzes our country Enterprise community responsibility to realize the mechanism way, from enterprise own aspect, the government aspect as well as four organic synthesis, based on this and undertakes the community responsibility mechanism to our country Corporation to carry on the construction, impels the enterprise to undertake the community responsibility positively.The conclusion part, in conclusion on the basis of the full text, I believe that the implementation of corporate social responsibility and the realization of the need to study its own national conditions and learn from the successful experiences of foreign countries on the basis of China's existing laws, policies, corporate governance guidelines, and other related changes made and debugging and gradually formed a government, the control and enterprises comprehensive, and non-governmental organizations (NGO) add fuel to the flames, and the masses actively involved in supervision, and the survival of the fittest market of corporate social responsibility Implementation Mechanism.