G Real Estate Group Development Strategy Research

With the Golden Age of Chinese real estate industry passing away and the coming of the L-shaped turning of Chinese economy,the development of real estate has become more reasonable.The market competition has become fiercer when China' s macro-economy has entered the period of New Normal during which commercial real estate industry is experiencing rapid increase in first-and second-tier cities and online retailers are burgeoning.Real estate enterprises are facing the increasing needs of upgrading and following amore quality and refined path,which requires that each enterprise optimize the distribution of resources and management efficiency in order to realize their stable development.With an increasingly tightened regulatory strategy for real estate industry,enterprises face more and more challenges,which requires that they intensify self-reflection and search for new development paths and goals.First of all,they need to conduct comprehensive evaluation and analysis of the internal and external business environment and formulate scientific strategic goals for long-term development.The development strategies of enterprises provide directions so that a sound development goal benefits the distribution of business resources within the enterprises and increases the overall management benefits.As for real estate enterprises,it requires that they draw up a set of scientific and reasonable strategic plans according to the changes of the internal and external environment,which is a guarantee for the realization of their long-term development goals.G International was founded in 1992 with two subsidiaries:trade and business and real estate.Its trade and business subsidiary was listed in HK in 2006.The profits of its retail stores ranked first in China for a long time.After twenty years of development,the corporation has stepped into a stable period.Facing the changes of economic situation in China in recent years,the corporation has been constantly upgrading and optimizing itself by creating a new-styled shopping mall based on the idea of "Full Life".Meanwhile,it is busy rearranging its organizing strategy for further development.This paper focuses on the developmental strategies of G Real Estate Corporation based on the publicly collected industrial information and inside information about the company with the aid of mainly SWOT,PEST and Porter's Five Forces Model.It comprehensively analyzes the internal and external of the business environment of the company along with its opportunities,challenges,advantages and disadvantages.Combining theory and practice,this paper explores how to draw up a set of scientific and reasonable strategic plans and core strategic goals for the company based on the current economic,strategic and competitive factors.Based on the research,this paper discovers that the major advantages of G Real Estate Corporation lie in its international background,brand resources,project resources and relatively strong market competitiveness in Yangtze River Delta.As for the suggestion,the corporation needs to put great emphasis on combining commercial projects,real estate and hotels,developing a specialized,modernized and comprehensive real estate management model so as to become a comprehensive international real estate company with multiple subsidiaries,high popularity and strong competitiveness within the real estate industry in China.