| As the foundational business of the national economy, steel industry has been deeply connected with the Real Estate, Vessel building and Automobile industry, as well as Banking and Shipping fields. Iron ore product as the key resource of steel industry has been the heated topic among the country.However, industry crisis suddenly appeared even though iron ore price has arrived at the historical high level. Affected by global financial crisis, the supplying party is feeling huge pressure from current situation. Under this circumstance, the pure traders by speculation are suffering huge loss and must be changing their business model.Focusing on Lytte Group, secession one of the thesis briefed the development of Lytte group and figured out some main points regarding current business model. Following chapter concentrated on the analysis of Macro economy and Industrial background, and then listed the strategic items of main competitors in this field. Afterwards, it came to the analysis of Supply & Demand in iron ore field and managed to find out the chance for new investment.Secession two is mainly focusing on the discussion of business model. Under current market scenario, the idea of transferring trading model has been proposed, which was verified and enhanced by the necessity and feasibility of the plan. Lastly, after comprehensive analysis, the main solution to the current scenario is to transfer the existing trading model and to build up'the enterprises with multiple functions, including information processing, organizing, investing and management and to be the leading raw material supplier in China market.Japanese business models and previous successful experiences have been absorbed in the article. Moreover, some concerned management theories from MBA program has also been putting into the practice of business actives and provides scientific support for decision making. |
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