Study On Competitive Advantage Of Shandong Post Logistics Company

In early 2003, Shandong, China Post Logistics Co., Ltd. came into being, depending on the brand with the credibility of China Post, the network advantages of the operation of strategic resources, China Post Logistics in the market, quickly opened up a situation, the rapid development of business, the network spread out across the board. However, after more than six years of operation, the China Post's traditional system, operation mechanism and operation of such factors as the concept has begun to restrict their own strategic resources advantages. Therefore, if the logistics of mail quickly adapt to the changing market competition, to speed up the pace of bigger and stronger, we must as soon as possible so that corporate resources advantages into competitive advantages. How to compete through the implementation of appropriate strategies to enhance the company's overall competitive advantage in the post to become the logistics involved in the domestic logistics market first and foremost the issue of competition.In this paper, in order to resolve this problem as the starting point, through China Post Logistics Co., Ltd. Shandong's analysis of the external environment and internal environment analysis, SWOT analysis, by Professor Porter said of the industrial structure based on the theory of competitive advantage and value chain analysis, Peteraf resources based on the company's competitive edge, said Kotler, Professor Theory and customers can transfer the value of theory, combined with China Post Logistics Co., Ltd. Shandong existing logistics resources and the actual operating conditions, and ultimately enhance the company has been a competitive advantage should be the difference choice of competitive strategy, In the meantime, the choice given attention to both to adopt to subdivide strategy in the particular market; and differences on how to achieve the strategy, from brand differentiation, product differentiation, service differentiation, marketing differentiation, technical differences and differences of human resources, etc. were discussed.