A Research On Competitive Advantage Of Inner Mongolia Logistics Enterprises Based On The Value Chain

Add WTO be accompanying our country, world economic globalization, economic integration trend propulsion, logistics enterprise has experienced a process that gradually knowing and accepting a competitive advantage. Logistics enterprise in the past is more much be caught in malignity there being no strategy plan and the long-term goal, But, need to think of molding winning really in competition to must depend on a competitive advantage. Be put into effect with the country develops strategy's greatly in the western part, The Inner Mongolia Logistics estate has entered the rapidly develop stage, logistics already relates to commerce, traffic, postal service etc. And is a field more unitary service vergence keeps all-direction service such as goods, logistics transportation in a storehouse, information feedback, matches from past consignment of goods. Over the past few years my area logistics job has had quicker development and has got certain achievement, compared with the developed country logistics estate, Chinese logistics estate still develops a stage in starting, But The Inner Mongolia Logistics estate develops compared with domestic advanced area displaying the all kinds of problem being falling behind, and be having all kinds of problem in the process of development. Main behavior is around: The macro-control mechanism that logistics develops is faulty. Traffic facilities density is small, the grade insists to hang down, the logistics ability is not worth. Logistics structure loses the weighing apparatus, inefficient; Logistics socializes, become market-oriented degree hangs down; Logistics concept falls behind , management system does not perfect; Logistics informationize degree low, compound type logistics talented person is relatively deficient wait. Judging from all above inner and outside environment, the Inner Mongolia logistics enterprise will be confronted with hitherto unknown challenge, so how to face austere market competition, how to becoming eminent in fierce market competition and forming sustained competitive edge are the Inner Mongolia logistics enterprise problem in front of urgency. At present, most Inner Mongolia logistics enterprise has already reached consensus on needing this one problem molding a competitive edge or not, their cognition has arrived at necessity and significance molding a competitive edge's. But logistics enterprise self competitive edge is what returns much problem back to existence as well as how to gain aspect , this becomes one big difficult problems of harassment business circles , give theory boundary to have shown clearly the direction and field needing to make great efforts further at the same time also.In the world, a lot of successful big business practice certificate that value chains thought is the implement studying competing for advantage is effective. "Value chain " idea is to point to the part by the fact that value chain analysis can become transparent, visible, easy make of and resolution with enterprise "dismemberment" numerous and complicated mainly, business activity analysing enterprise with brand-new angle, which part such can grasp very easily has created the most value, has found the strategy link thereby, lifting enterprise competitive edge. Therefore, this sheet article attempt to apply value chain theory to logistics enterprise this once peculiar service industry, on one hand, article analyses the outside environment of competition that enterprise develops to Inner Mongolia logistics, finds out Inner Mongolia logistics enterprise developing the primal problem there existing in middle; on the other hand, enchain a model combining with internal logistics enterprise concrete conditions again structure build logistics value on basis reasoning with in general value chain, And, the enterprise using personal influence to heavy structure logistics enterprise value chain model basic , assisting the connection between the activity and the value activity to carry out analysis, to find out logistics gains approach and method competing for predominant gaining; Take logistics enterprise inside value activity as the system appraising an index according to building the logistics enterprise competitive edge basis on all above analysing, And apply step analysis to follow the analysis carrying out demonstration on Inner Mongolia logistics enterprise competitive edge system, from enterprise finds out the link affecting Inner Mongolia logistics enterprise competitive edge key strategy inward, And take this as the countermeasure suggestion according to bringing forward the lifting Inner Mongolia logistics enterprise competitive edge: For instance, optimizing internal value chain: Including strengthening the key value link, optimize business technological process; Integrate external value chain: Including founding strategy alliance with the competitor, integrate customer value chain waiting.