Mobile Business Application On Sales Outlet Management In DN Beverages

The article describes the mobile business development both at home and abroad. Integrating the business model of fast moving consuming goods industries all over the world and the practical management in DN Beverages company,the article describes comprehensive study on the business model,existing business issue,the past practices, current solution,difficulties in project implementation and system rollout as well as the benefits from mobile business project,then summarizes the learning and inspiration from the mobile business project implementation in DN Beverages,therefore provide new ideas of the business management model to the fast moving consuming goods industries in China.The article adopts 4 methods during study:1.comparative method,2.Case Analysis,3.survey method,4.Normative Analysis(qualitative analysis)The innovation of the article:(1) Introduced the advanced new concept of mobile business management to sell outlet management of DN beverage,and then designed a practical solution.(2) Provided new ideas of sell outlet management model to fast moving consuming goods industry in China.