Strategy Research About Commodity Shortage Caused By Inner Factors In FMCG

In an increasingly competitive fast-moving consumer goods industry, how to maximize market share, increase sales profit, the major fast-moving consumer goods giants are taking efforts in the direction. Now China's fast-moving consumer goods companies in the industry are out of commodity supply up to 10%, higher than the 3% in Europe and North American developed countries. This has become many fast-moving consumer goods companies' obstacles in market share position and enhances customer loyalty. Through in-depth analysis of enterprise internal FMCG goods Availability fault lack of specific causes of the major causes for the meticulous research program. On this basis, the use of statistical methods, probability theory, game theory, risk management, and other theoretical right not accurate sales forecasts fluctuations, establishing security inventory model; Use of BPR listing of the new product cycle is too long to improve the measures proposed at the same time supply chain risk management approach preliminary exploration of the feasibility of the supply chain is the verification mechanism. This research innovation is on the fast-moving consumer goods companies for the development of practical features of the corresponding supply chain process improvement for the FMCG industry enterprises in improving their supply shortage in the provision of goods to improve the direction and specific theoretical basis for practical steps. Unilever China company through practical test of this study prove that the theory and operation of processes can be effectively used to improve the fast-moving consumer goods companies shortage in the supply of goods, the enterprises of other sectors can also play a reference.