Study On The Construction And Development Of Origin Terminal Market

Agricultural product terminal market plays a central pole in distribution of agricultural production system, which collects and distributes commodity, forms price, transfers information, and provides services. And origin terminal market plays key position in the agricultural product marketplace circulation system. Production market brings the enormous effect not only in providing the convenience for peasants'selling product, but also in transferring information, guiding a peasant household to produce and protecting farmers' interests.On the basis of the summary of agricultural product terminal market and origin terminal market, this paper analyses their development situation and existing problems. By researching on Yu Qu big gingers terminal market in Zhu Li town in Wei Fang City, Shandong Province, it have analyzed and summed up its development questions. And drawing experience in building comparatively successful terminal market in Japan and other countries, this paper provides innovative general idea and practice tactics for the construction and development of Yu Qu terminal market and future Chinese agricultural product terminal market.By surveying to Yu Qu terminal market, this paper sums up such characteristic advantages of the Zhu Li town Yu Qu terminal market as production place advantage, quality advantage, geographic advantages, management and service advantage, characteristic agricultural product broker advantage. At the same time, there are also a few problems. For example, management infrastructure construction is simple and crude; the business ways falls behind; serve is poor; the network information building and management lag, and the information propagation channel is not smooth; manage level of business body is low; laws and statutes is faulty , the support of relevance laws and policies is insufficiency, the credit lacks, and so on.On the problem in surveying, the author has brought forward a few stronger pertinences measures: Strengthening the construction of infrastructure, developing market function, marching towards the field of producing and consuming, perfecting service, innovating terminal market supervisory service and life serve system, developing Electronic Commerce , innovating the business ways, carrying out the business administration-relation marketplace operation mechanism, building the new model of agricultural product cooperation organizations replacing the original associations, raising funds in many ways, introducing the new breeds, improve the technology ability to innovate, developing education training energetically, bringing up the talented persons on terminal market management and technique, bringing "science and technology" to Yu Qu terminal market, putting new marketing plan into practice, carrying out and working out relevant laws and regulations, attaching importance to credit system construction, and so on.The main innovations of this paper are as follows: First, the innovation of selected topic that is research topic innovation. Now academic field mostly studies rural terminal market, only few studies origin terminal market; Second, it is the innovation of summing up successful reasons. This paper sums up Yu Qu terminal success from place of production, quality, area place, supervisory service, characteristic broker. This is one big characteristic of Yu Qu big gingers terminal market. It is strongly innovative; Third, it is the innovation of bringing forward a countermeasure. This paper is an investigation and study, and the countermeasure suggesting has the certain pertinence and innovation.The paper has profound theory significance and practical significance for promoting the healthy development of Chinese rural origin terminal market, perfecting Chinese farm market system, driving the agricultural industrialization course. This paper also has certain drawing lessons and reference meaning to other area terminal markets.