Development Of Agricultural Informationization In Changle, Shandong Province

The contemporary era has entered the information age, As a new factor of production,information is playing an increasingly important role. China is a big agricultural country.Modernization of information occupies a very important position in the national economy. Modern agriculture are synchronized with the information of agriculture. Therefore, If we want to realize the modernization of agriculture, we must actively make use of modern information technology results, to speed up the process of agricultural information. Therefore agricultural information become the key to realize the modernization of agriculture. Agricultural information have a great significance for the development of agriculture and agricultural modernization. It can reduce the input of agricultural production, improve agricultural production quantity and quality, reduce the impact of natural disasters, to accelerate the flow of agricultural products, and guide the production and consumption of agricultural products, It is foundation for construction of modern agriculture, the standardization of agriculture and precision agriculture.Based on the profiles and agricultural conditions,Changle displayed as the status of agricultural county. At the rapid development of informationization background, Changle County Informationization also put on the agenda, which mainly include building of agricultural information service institution, building of information-based team. building of agricultural information network system platforms and so on. Develop of things need to a process, agricultural information is no exception. Because of the restrictions on economic and educational situation, Changle agricultural information exist some problem. awareness of information is weak, the quality of information officers is not high, the network platform is not play a role in the areas of inadequate problem.In addition, the Changle County, exert their own advantages. to expand ideas on the information services model. Have set up three major categories ,include the telephone service model, the network service model, service model, one of the telephone service mode include "110" service hotline and "12316" service hotline ,which become the convenient way to farmers to access information. And Changle "agricultural show" is the use of mobile send message to focus the way to the farmers to provide free cell phone information service is welcomed by farmers. Changle Net agricultural information and distance education for high-end farmers provided more favorable conditions and to facilitate the information. The television is the electrical one in ordinary home, is one of the main channel for information to farmers, television programs and expert lectures in agriculture has increased the professionalism of information.Through the questionnaire, to know farmer of the basic information needs, at a large number of survey data support, integrated data, analysis of information to promote Changle farmers organizations and intermediary trust, different technical services and new technologies the main channels of recognition and so on. And to investigate the existing market, farmers know the current access to information sources and methods, as well as recognize the extent of agricultural information in order to reach a conclusion.Through the analysis of all aspects of agricultural information of Changle, draw the corresponding countermeasures and suggestions. Including support for the county government, public for agriculture Informationization.to promote the leading enterprises in the process of new information, integrate a variety of information resources, train talents and farmer education, attention the feedback to farmers and the market information system .