Chinese Sedan Enterprise Marker Markering Management And Strategic

Entering 21" century, with China's economic developing and people's life levelraising rapidly, Chinese families begin buying cars and cars period is accessing to China. Every cars factory of China has to face to the subject that how they basethemselves and develop upon the more and more competitive and prosperous cars market of China.As the most potential market, China car market is going through the transit of plan-orientedeconomy mode to market-oriented economy mode; also the change of consumer structure from group consume to personal consume; and the change of supply anddemand relation from the sellers' market to the buyers'. The marketing tactic is bringing into full play.The text starts with the analysis of supply and demand relation and the change of marketing environment. It studies the main marketing mode and the basic marketingtactics of public relation, advertisement, promotion, price reduction and brand.Then itsearches the reason that the marketing tactics are of no efect any longer. In the end it discusses the innovation of marketing tactics.