Studies On Logistics Outsourcing Related Questions In Meiling

Logistics Outsourcing is shaping enterprise core competitiveness, and it is one of the ways of efficiently using of specialized resources. It is used more and more widely in modern enterprises. Home appliance industry is rich in products and highly competitive in our country; it is a higher degree of marketization. To improve competitiveness, reduce operating costs, some household electrical appliance enterprises have already tried to outsource their logistics activities. Meiling has developed rapidly after its strategic restructuring with Changhong. Its current production capacity and market share in refrigerator industry reaches top two in China. Its logistics outsourcing strategy is relatively pragmatic and cautious, which has its own characteristics. Therefore, the study regarding the actual operating conditions of logistics outsourcing in Meiling, has good practical application value, and it also has guiding significance for logistics outsourcing and development.This paper analyses the decision-making of logistics outsourcing and management of third-party logistics (TPL) company, and points out that the current problems existing in logistics outsourcing, based on the theory of logistics outsourcing, combined with Meiling's development strategy and its status quo, through inspection and analysis logistics activities in Meiling. It applies the general principles of outsourcing theory, and puts forward specific suggestions for change and improvement. It provides a basis and reference for modifying and improving the logistics development strategy in Meiling. It also has reference values for examining and improving their own logistics ways and development strategy for the other household electrical appliance enterprises.