Comparison Research About Application Of New Technology In Outdoor Advertising Between China And Sri Lanka

This study focused on using new technology in outdoor advertising field between two Asian countries, China and Sri Lanka. The overall purpose of the study is to investigate, analyze and discuss the effectiveness of technology in the outdoor advertising methods -theoretically and pedagogically. Since there are not many empirical researches in developing countries about the effectiveness of using new technology in the outdoor advertising, perhaps this paper can contribute some ideas and new insights into the field.The objective of the study is divided into three parts; 1. Compare the differences between China and Sri Lanka using new technology as a working tool in an outdoor advertising field; 2. Compare the difference between China and Sri Lanka outdoor advertising equipments; and 3. Find out the difficulties of using new technology in outdoor advertising field in both China and Sri Lanka.The sampling plan of the study required that a multi-page questionnaire be self-administered by a randomly selected sample of outdoor advertising firm employees from two countries. The first sample consisted of 100 employees from the China and the second sample consisted of 100 employees from Sri Lanka. The data acquired for both samples were gathered in 2008.Outdoor advertising became an essential part of any particular business or community from the very early stage. The advent of outdoor advertising can be contributed to the primary outdoor advertising methods. New technology is a new figure of current outdoor advertising industry. Nowadays new technology-based outdoor advertising methods have influenced billions of people in all around the world to understand, trust and want products, and to remain loyal to these products.According to the results of this study, significant difference were found between China and Sri Lanka using technology in outdoor advertising industry, received a mixed attitude toward technology equipments, felt confident about their ability to use technology as a working tool, difficulties arose concerning using new technology and however agreed that technology increased their productivity. In addition to answering the question concerning the employee's decision process this study identifies Chinese use more new equipment in outdoor advertising industry than Sri Lankan. Results showed that Sri Lankan were more likely to use technology as a working tool and feel comfortable whilst using new technologies more than the Chinese. Most employees from both countries were found technology equipment and advertising productions are expensive. In these cases, no statistically significant differences were observed between the two samples.The results provide useful information for companies having or planning to have a role in outdoor advertising as well as academia with an interest in advertising.