Research On The Relationship Between Corporate Social Responsibility And Corporate Business Performance

In early 20th century,the western countries have started to research on Corporate Social Responsibility(CSR).Now CSR is generally recognized. With the development of the society and increasing of the level of consumers'quality, more and more enterprises has been requst to take on CSR.But taking on CSR will increase the cost and affect enterprise's profit. So business's concern focus on whether the enterprise can find the balance between CSR and business performanc. The research on relationship between CSR and corporate business performance has become an active research area in both domestic and international academic circle in recent years.Therefore the research of this paper on relationship between CSR and corporate business performance has important theory significance and practical singnificance.This paper combs out the development of CSR theory: summarizs the formation of CSR theory, multi-dimensional discussion to undertaking CSR, as well as the expansion and latest research tendency of CSR. And make a description of the research on the relationship of CSR and corporate business performance of domestic and international scholars. Then on the foundation of analysis the arguments of CSR definition of overseas academic circle, this paper puts forward the definition of CSR, and points out that CSR should be the generalized social responsibility, which includes economic responsibility, legal responsibility, moral responsibility and charitable responsibility. Furthermore, based on stakeholders theory, this paper analyzes the relationship of CSR and corporate business performance from six aspects of shareholders, employees, consumers, government, suppliers and community.Then, this paper establishs the research model which describe the relationship between CSR and corporate business performance and puts forward the hypotheses. Combined with information disclosure of listed company's annuals, the paper constructs index system of CSR from five aspects of shareholders, employees, government, creditors and community. And then use factor analysis, correlation analysis and regression analysis to analyze the sample, test the hypotheses, and finally draw a conclusion: in aspects of the shareholders, employees, and government CSR has a significantly positive relationship with corporate business performance. Corporate social responsibility to the creditor is not clear positive to corporate business performance. In the other hand, the corporate social responsibility to the community is negative to corporate business performance.Finally,some suggestions are brought forward to reinfore CSR. Such as enterprises must implant the idea of CSR and strengthen self-construction,government should improve the legal system and so on.