Study Of The Convention And Exhibition Economics Cooperative Development In Guangzhou Hong Kong And Macao

The convention and exhibition industry plays positive role on economy and society,which is praised as city bread and city card.With the further development of the globalization in breadth and depth,the international exhibition on industry is faced with furious competition.Guangzhou Hong Kong and Macao's convention and exhibition industry is supplementary,cooperative development should be potential hasten.This paper,based on exhibition economy theory,is for the purpose of discovering the urban convention and exhibition economics development rules, objectively analysis the Guangzhou Hong Kong and Macao respective convention and exhibition economics development level as well as the problems.Using the SWOT model analysis the four factors of Guangzhou Hong Kong and Macao convention economics cooperative development,and discuss the mentality and the principle,finally propose that cooperative development of convention and exhibition economy countermeasure.