The exhibition industry is a shining star in the modern economy,with strong economic and social driving force,and is honored as "city bread" and "city card".As economic globalization and regionalization further develop in depth and breadth,the competition in the world exhibition industry is more intense.The HongKong and Macao exhibition industry is highly complementary,and the three fields cooperate to develop the exhibition economy.This paper mainly analyzes the related theory of convention and exhibition industry,to find the inherent law of city exhibition economy development,the objective analysis and evaluation of Guangzhou exhibition economy level of the development of the Hong Kong and Macao as well as the existing problems,on the basis of using the SWOT model analysis of Guangzhou Hong Kong and Macao convention and exhibition industry cooperation and development have advantages and disadvantages,opportunities and challenges faced by the construction of Guangzhou,Hong Kong and Macao convention and exhibition industry cooperation mode,and puts forward three countermeasures of development of mice economy cooperation,hope that through the research of this paper,for the relevant departments of Guangzhou Hong Kong and Macao convention for economic cooperation and development policy for reference. |