The Exploration Of The Locale Network Construction Based On Strategic Transition Of China Telecom

At present, China Telecom's business strategy in transition has entered a new stage. Group early in 2008 has announced: the next three years to "focus the implementation of information technology, innovative strategies, and strive to become the industry's leading integrated information service providers." Based on McKinsey's "Three Dimensions Theory", this paper has China Telecom W City branch as example to explore and study how the local network achieve company strategic transition in the environment of increasingly fierce market competition and declining fixed line voice business, in particular the company's core business transition in the local network implementation. With the investigations and research on the problems encountered in daily work, we've recognized that the current most important thing is to finish the tactical organization of the company's strategic transition, to improve effective team operation, to focus on the combination marketing of basis and transited business, to ensure the continuous growing of the company. At last, a new point of view is introduced for the company's new transition to complete business.With market-oriented, customer-focused business philosophy, this paper analyzes and investigates the local network implementation and execution of company strategic transition, in particular focusing on business and management. Chapter 1 briefly introduces the content and background analysis of China Telecom strategic transition, in conjunction with the "Three Dimensions Theory" on the basis of telecommunications, business restructuring and integration to propose the key issues this paper focuses on. Chapter II studies how to promote the optimization of voice-based and ICT-based business transformation and integration, through accurate marketing and channel optimization, leaded by Customer Brand, assisted with customer oriented module marketing and product oriented marketing portfolio. Chapter III briefed the five sections innovative marketing model, put forward specific proposals, some of which have been practiced with very good results. Chapter IV provides some considerations and initial proposal for accelerating the convergence of Fixed Network and Mobile (FMC) after China Telecom's transition to complete business, and how to implement the third level FMC business so as to enhance company's core competitiveness. The recent years' practices prove that the strategic transition has improved the company's innovative ability, met better market requirements, provided a fast basis for accelerating business-network convergence, and performing a more complete strategic transition.