Resrarch On Strategic Transition Of China Telecom Operators In The Era Of Big Video

With the continuous development of Internet and mobile internet,the rapid development of various application software(especially social communication)has made a huge impact on the traditional voice communication business of Chinese Telecom operators.The revenue and income share of traditional business have declined year by year,and the downward trend will continue.But at the same time,the revenue of data traffic business of telecom operators is increasing year by year,which benefits from the development of mobile Internet,especially the development of video industry as a large traffic generator.The arrival of the big video era not only plays a great role in promoting the data traffic business of telecom operators,but also enables operators to see the value and development space of the video industry.This is an opportunity for telecom operators to transform.How to grasp the trend of the big video era and the upcoming 5G era is the next challenge for Chinese Telecom operators.Based on the theory of strategic management and strategic transformation,this paper analyses the motivation,internal and external environment of the strategic transformation of China's Telecom operators,and points out the transformation objectives,ideas and future development trends of China's Telecom operators.In this paper,the development history,current situation and development trend of video industry are analyzed,and the advantages and disadvantages,opportunities and threats faced by Chinese telecom operators are expounded.The paper further draws lessons from the transformation experience of well-known telecom operators at home and abroad.On this basis,this paper further gives the specific path of strategic transformation of China's Telecom operators,that is,to develop video live broadcasting,home TV IPTV,video surveillance video strategy,continue to do a good job of traffic management,prepare for the future 5G commercial,while taking into account the development of new ICT services such as the Internet of Things and big data,and complete the transformation to the comprehensive information service operators to the world's leading as soon as possible.