The Research On The Strategic Development Of Guangdong Haid Group

The thesis studies Guangdong Haid Group's strategy,which includes background, strategic formulation,and implication under fierce competition in feed industry.According to strategy theory,the study found that the first and the second strategy of Guangdong Hard's Group was excellent,ttaid Group ranks the top ten in China's feed industry.The study on its third strategy found that Haid Group facing the following troubles:Its strategic development direction was not clear.It entered the chains which Haid was not good at.It lacked talents.By using PEST Model,it was found that Haid Group facing fierce competition in feed industry.By using SWOT Model,the thesis proposes Haid Group's strategy p:ogramming.Haid's corporate strategy is to build up aquatic feed's first famous brand and famous brand in chicken-duck and pig feed as secondary brand,which can be produced in winter while aquatic feed is requirement is small.Haid Group should enforce its subsidiaries' cooperation.When it has chances,it should cooperate with partners to open joint venture in other countries.In order to improve Haid Group's competitive capabilities in aquatic feed industry,it should find out strategic partners to build up the total aquatic product chain.Its competition strategy is to implement the differential strategy and cooperation strategy.Its functional strategy is to enforce R&D,sourcing,HR,and marketing strategy.The thesis proposes Haid Group's strategic implementation:it should build its new companies in the areas which require a lot of aquatic feed.Haid Group should cooperate with excellent companies to create the aquaculture chain to benefit from flexible specialization.Haid Group can make its aquatic foods to enter international market to build up its core competence to become an excellent agricultural corporation.This thesis would be constructive to other similar corporate strategy theories and practices.