Low Cost Strategy Study Of Age Airlines

Since Southwest Airlines access to huge commercial success and become across the European continent and landing in Southeast Asia at the end of the 20th century.Today it come to china,bud at South River Land.In 2005,China's first low-cost carrier Age Airlines was born in Shanghai.Is low-cost Carriers model in China feasible? How about Spring Airlines'true level of profits in the past two years? Is it possible to become China's"Southwest Airlines"? In view of low-cost Carriers model will become the mainstream of future aviation development patterns,the study of the Age Airlines will help to explore this business model in China's development,and will have a positive significance for the development of China's aviation industry.This paper will introduce commonly used by low-cost airline business strategy based on the development history of low-cost Carriers.Then,pointed out the peculiarity industrial environment of China's airlines industry.Next,comparison of Age Airlines and foreign low-cost airlines in the low-cost business strategy,it shows Age Airlines under the special industrial environment in China to innovate and break through to success.And with the focus comparison of several major airlines in the major proportion of the cost,Analysis of the reasons for the differences will further verify Age Airlines business strategy.Finally,it will look forward the future development of Age Airlines,the possible problems and opportunities analysis,put forward its own proposals.In this paper,the innovation is to fully take into account the airlines industry of China's unique policy environment to various constraints,and with Age Airlines nearly three years of actual operating conditions,from a financial point of view that the core of the low-cost strategy is not only lower costs,but also to The strategy is to look at the company for sustainable profitability.