A Study On Mutual Effect Between The Tourism Search Engine And Tourism' Supply And Demand

The search refers to a kind of websites which offer specific inquire service on the Internet. Those websites collects most web pages of the sites on the Internet through net search software and so on, and then build a stock of information after processing those web pages, so as to respond to various inquiries raised by the users and provide the information required by them. As well accepted by the users for its convenience and search capability, the search engine becomes the most generally adopted tool of information search.The success of the first generation of search engines such as yahoo, Google and Baidu inspired highly creative challengers in the specific search space. It provides professional information service and profound information and further exploitation of information sources orderly, which effectively raised the match efficiency of the specific information on the Internet. The hot spots of specific search in the process of usage and development are job search, purchase search and tourist search.In China, one of the earliest websites www.uoko.com is an effort of representative tourist search engine . It is not an agency of making room reservations in the common sense, but a professional tourist search engine which provides hotel and passenger ticket search. Through this search engine, one may get the summary of guest room information and price comparison of various sources. Tourists may book directly on the relevant web page of the booking agency through the interlinkage in the search results, which saves the stage of asking travel agencies in traditional tourist booking. Tourist search engines have made information search and decision making much more convenient. Tourists become used to book passenger tickets and hotels directly on the Internet and design travel root by themselves. Tourist search engines are gradually changing people's consumption behaviors and consumption patterns.Since the expectation of the consumers for individuality, intellectualization and humanization raised, new requirements are faced by the tourist supply to tourist search engines. Therefore the future development of tourist search engines upgrades unceasingly accordingly.This thesis included five parts.Part One is the introduction which introduces the background and significance of the research on tourist search engine, providing relevant theories and concepts, and reviews the status quo of researches both at home and abroad on tourist search engines in recent years. Part Two is the status quo and development tendency of the tourist search engines. There is a brief introduction of main tourist search engines both in Chinese and English and their patterns of making profit and evaluation index of performance.Part Three is the influence of the tourist search engines to the tourist supply and demand. Based on the questionnaire, it is analyzed how the tourist search engine influences the consumer behavior. According to the data of the network flow as well as the report on the development of the trade, it is analyzed how the tourist search engine will influence the tourist providers including hotels, travel agencies, tourist traffic, tourist sites, and so on.Part Four is the influence of the tourist supply and demand to the tourist search engines. Based on the questionnaire, it is analyzed that the main development trend for future tourist search engines will be the requirements raised by the tourist supply and demand to the tourist search engines. The main development goal for tourist search engines will be intellectualized, community-based and transformational.Part Five is the conclusion and prospect. It is drawn according to the mutual effect of the two.