Study On Competitiveness Of Urban Tourism

With the fast development and aggravation of market competition of tourist industry,The power of the travel competitiveness becomes and weighs a regional sign developed of tourist industry.The study on travel competitiveness has got the attention of domestic and international scientific research personnel. In recent years, city tour and eco-tour of the focus of tourist industry have already become important contents of supporting development of tourist industry The city is the relative regions that concentrate of the population as the politics,economy,culture, information centre, it is the centres of production and consumption of material, culture, information. Its intensive many kinds of view resources and tourist markets of possession such as nature, humanity, history, folk custom, it is a key element of developing urban tourist industry. How to integrate the urban tourist resources, Make great efforts to open up the tourist market, Give play to the urban role in development of tourist industry to be the problem that the competitiveness of city tour must be put forth effort to solve.First of all, this research is on the basis of consulting domestic and international a large number of documents and materials, use and travel the theories and methods of studying, economics and sustainable development, Have define basic conception such as city tour, city tour competitiveness, has probed into the influence key element of the competitiveness of city tour, draw lessons from Potter's competitiveness model, competitiveness model,etc. and design the competitiveness model of city tour,Construct the index system of appraising the competitiveness of city tour according to certain principle; Secondly, from the demand system of city tour; The competition potentiality of city tour, the urban tourist environment supports strength, four respects of competitiveness of urban tourist enterprise construct a set of index systems of appraising competitiveness of city tour, Include 4 first class indexes, second index of 9 and 30 tertiary evaluation indexes, Carry on the main composition and analyze to the main sample city of the Inner Mongol, select 4 public factors: The factor of total amount of the competitiveness of city tour, the natural environment factor of city tour, the urban tourist environment supports the strength factor, the environmental factor of social economy of the travel, estimate the competitiveness level of each city out. And then divide the sample city into three kinds through cluster's analysis, Propose the countermeasure and suggestion is in the hope of promoting the city tour competitiveness of samples. Bring the other main cities of the Inner Mongol into three kinds of urban types, propose the development countermeasure expects the overall travel competitiveness of the Inner Mongol is helpful correctly, realize the fast development of the tourist economy in the Inner Mongol.