Study On Strategy Management Of Road Passenger Transportation Enterprises

Facing the new situation of economic globalization with the beginning of 21st century, all kinds of trades and occupations are confronted with the problems that how greet challenges and grasp opportunities, and the road transportation passenger enterprises are not exceptional. Our country's road passenger transportation has received great achievement trough 20 years rapid development since reform and opening-up. It has greatly accelerated the development of our country's economy and society. But road passenger transportation enterprises' management by far lags actually to the profession development step which changes day by day, becoming its bottleneck problem on the certain stage. Facing the intense market competition, how plans the path passenger transportation enterprise's advance coordinate system correctly, how wins the market competitive power for the path passenger transportation enterprise which continues, already had became the current important issue of the road passenger transport enterprise development. Every road passenger transport enterprise requires correct theory instruction feasible development plan urgently, while the most important is the strategy direction.Based on the theory of Enterprise Strategic Management, the thesis adopts to the method that theory study combines with demonstration analysis. According to analyze the present structure of strategy environment, inspect its present situation, and carry on using several kinds of strategic management analysis models such as the SWOT, the thesis has strategic analysis and induction done systematically. And take this as the master line, the paper has formulated the different rank enterprise's developmental strategy, simultaneously, pointed out the specific measures and the effective safeguard to its strategic implementation. The research report has the important strategy guiding significance for promoting competitive ability and advancing fast development of the road passenger transportation enterprises in near future.