The Study Of Broadband Development Strategy In XX Netcom

Recent years as important force in telecommunication market, JinZhou Netcom is gaining prominent performance, especially in the popularization of Broad Band business. The broadband business not only may cultivate the new service point of growth, leads the correspondence income the growth, might also develop the new trade development space, the development correspondence income breadth, the broadband business development commanding point already became the telecommunication operation enterprise competition the focal point. Under this background, Jinzhou Netcom passesacts according to the market the special details, formulates the target-oriented developmental strategy: Take the market as the guidance, take the customer as the center, take Olympic Games as the turning point, the force development broadband access, takes the countryside customer and the campus customer development; Take the informationization as a breakthrough point, through profession project's eagerly anticipating, speeds up the government and business customer the development; Is in the lead take the network as the foundation, take the new product promotion and the variation service as the method, strengthens the combination product the marketing, the rich content's application, the improvement wide band income structure, promotes to traditional service holding. Under the situation that traditional business wanes, the Broad Band business has grown vigorously, based on which Jinzhou Netcom hopes to realize its strategy shift, to gain abundance of momentum in the aspects of industry structural reform, to create healthy industry value chain, and to construct the core competence, etc.This paper analyses the gross environment for Jinzhou Netcom to develop the broadband strategy through the PEST method, diagnoses the competition situation of Jinzhou Netcom broadband strategy using Michael Porter's Five Forces Model, and points out the pros and cons of Jinzhou Netcom broadband strategy through SWOT method. Upon the above-mentioned analysis results this paper makes far-reaching predictions and suggestions on Jinzhou Netcom broadband strategy, pointing out the vital gist during the implementation of Jinzhou Netcom broadband strategy.