Research On Risk Management Of VIP Customs In Dayouzhuang Telephone Board

For the past few years, Along with the innovation, Restructuring and splitting of China's telecom industry, the competition between our telecom operators became more and more severe. Due to the fact that 80% profits of China's telecom industry come from 20% of our key accounts. Our telecom operators' attention, then, focuses on the key accounts. We can predict that, along with the restructuring of China's telecom industry and the awarding of the 3G mobile licenses, the competition for us will be more severe. The demand of our clients will be more and more diversified and individual. Under the circumstances, whether a telecom operator is able to run an effective risk management for our operating activities towards our key accounts, strengthen our key accounts' degree of satisfaction and customer loyalty, is the key of customers' acquisition and retention, and also the strategic point of accomplishing this year's business indicator.The complexity of the annual operating activities towards our key accounts is very clear. They involve a lot of risk factors. Nowadays, marketing policy towards our key accounts is paid more attention than risk management, so running an annual risk management for our key accounts is a matter of especial importance.In the beginning, this article focuses on the research's current situation and the problem of the risk management. Then, it uses the method of integrating theory with practice, defines year 2008's annual operating activities towards our key accounts of China Network Communications Group Co. Beijing Branch DAYOUZHUANG telephone board (DAYOUZHUANG telephone board as short) as the subject of our projects. It carries on an in-depth study about projects' risk management of risk planning, risk identification, qualitative and quantitative analysis of risk, risk response, risk monitoring and control.Firstly, author uses the risk identification of the risk management, synthetically analyzes the risk event identified by the year 2008 's annual operating activities of DAYOUZHUANG telephone board. Secondly, the author puts forward a method of primary risk scale which integrating qualitative analysis with quantitative analysis to quantify and estimate the risk. Thirdly, author uses the combination of grouping-response-tactics and the way of establishing machinery of the risk of warn to carry on the risk response and the risk monitoring and control, to reduce the projects' risk and guarantee the success of the projects. In the end, author combines the reformation and the current situation of 3G, talkes over the prospect of DAYOUZHUANG office end's key accounts' projects.Author discusses the risk management's main method, key technology, and practical application of DAYOUZHUANG telephone board 's year 2008's annual key accounts' operating activities projects' in detail. It offers lots of benefits to carry on the annual key accounts' operating activities and run the risk management of DAYOUZHUANG telephone board.