Research Of China Unicom 3G Service Development Strategy

This article attempts to use the strategic management of knowledge, to discuss China Unicom's 3G servcie development strategy from the following aspects.With the terminal and network technology development, 3G business is emerging. Due to the continuous extension of the value chain, the mobile value-added service has made, IT, household electrical appliances, finance and other sectors to jointly promote the industry. The role in the value chain become the key to service success. China Unicom will get the most mature 3G network WCDMA,WCDMA has the most clear direction, as well as the most perfect industrial structure, a unique competitive advantage. Telecom restructuring aimed to achieve the telecommunications industry as a whole and fair competition in the industrial structure adjustment. China Unicom should be full advantage of the favorable conditions for national policy development. Research 3G service development strategy of China Unicom and use their own advantages to enhance core competitiveness, to change the 2G times market position with a certain degree of practical significance.This article starts from the 3G service competitive environment analysis, use SWOT analysis,PEST analysis means to analyze the competitive environment, to find the core competitiveness and key competitive factors. Then bring out China Unicom 3G service development strategy program and implemention suggestion of the strategy.