Guangxi Unicom Development Strategy

Guangxi Unicom is the second biggest mobile telecommunication company in Guangxi with only 11 years history. With the forthcoming arrival of 3G and extensive entrance of international telecommunication operators, all of Chinese telecommunication corporations will face more and fierce competition. The capacity of using the competencies to get more opportunities will be the key factor that companies can establish the effective competitive strategies. Under above-mentioned backgrounds, as a employee of Guangxi Unicom, the author establishes the competitive analytical framework of Guangxi Unicom according to the definition of the modern strategy theory. The competitive analytical framework has four parts, i.e. analyzing the macro-environment; analyzing the industry environment; analyzing the rivals within the industry; and SWOT analysis. The author uses the methods of the PEST analysis, the Five Forces Model of Competitive and SWOT analysis to facilitate the establishment of this framework, which can serve as a basis to craft the corporation's competitive strategy. By using a large amount of data and market information, the author roundly analyzes the exterior and interior environments of Guangxi Unicom. According to the analysis results, the author puts forward some competitive strategies for China Unicom. And, the author hopes to make the competitive analytical framework suitable for other telecommunication corporations as well.