Study On Marketing Strategy Of A China Unicom Northern Province Branch After Reshuffle

With the reshuffle, the overall size and strength of A China Unicom northern province branch have been greatly upgraded. The mobile users and fixed-line users of the branch are relatively balanced. The branch has a full-service resource, as well as the province's government-enterprise customers and channel resources to their own. The most mature industry chain WCDMA technology standard is the branch's competitiveness in the future to achieve an important opportunity for development. But the company is faced with some very prominent problem, such as disadvantaged position of market competition, as well as brand urgently need to change the integration.This thesis first analyses strengths, weaknesses, opportunities and challenges of the branch through the SWOT analysis method. The currently facing major problems of the branch have been identified. In this paper, some specific marketing strategies have been put forward from the product, price, channel, promotion of the four specific aspects. Based on their own advantages as well as the 3G business opportunities brought about by the development, the branch should vigorously develop the FMC and 3G business market operation to achieve differentiation. This study of the branch's marketing strategy has practical significance.