Small And Medium-sized Medical Equipment Distribution Business Marketing Strategy

The paper takes YangZhou ShiXun Medical Appliance Company as a researching case. Combining its circumstance and marketing actuality with its marketing strategy, the paper summarizes the conclusion of how to make the marketing strategy of small-scale medical appliance company as the ShiXun Company. Through the analysis of macroscopical and microcosmic circumstance, the paper expatiates the upper chain of small-scale medical appliance company to indicate the environment and developing trend of the small-scale medical appliance company. Using five forces model, SWOT and SPACE matrix analysis, the author frames the strategy goals and finance goals. At the end of the paper, it makes out the goal and development direction of the marketing strategy blue print using some analytical methods and it offers some useful suggestion for the small-scale medical appliance company.