Environment Analysis Of China Mobile 3G (TD-SCDMA) Developing Strategy

More than half a year after the telecom restructuring, the MIIT has announced that China Mobile, China Telecom and China Unicom were respectively issued TD-SCDMA, CDMA2000, WCDMA - the third generation mobile communication (here in after referred to as 3G) license, which means that China Mobile has entered the 3G era and an increasingly competitive market. Though China Mobile has tried to operate TD-SCDMA for half a year before, the result is not satisfactory. With the dual pressures of government policies and market competition, how to adjust 3G (TD-SCDMA) strategy, to choose the right strategic position, and to formulate an effective strategy for China Mobile? It is the main purpose of this study.This article manages in accordance with the strategic theory and framework. It firstly makes a clear understanding of the strategic environment of China Mobile's developing 3G (TD-SCDMA) by the analysis of the external environment and the internal resources and capabilities, then use the SWOT model and the Benchmarking method to argue the impact that internal and external environmental factors made on China Mobile's 3G (TD-SCDMA) development. The article also lists the abroad Telecom operators' experience in developing 3G for reference, then gives an advice of strategic position and relevant strategies for China Mobile's 3G (TD-SCDMA) development.