The Research Of Datang Mobile For Developing Strategy

With great support from Chinese government and societies TD-SCDMA industry is facing a tremendous developing challenge. As the proposer of TD-SCDMA standard, owner of the Intellectual Property, developer of core technology, engine of the industrial chain, Datang Mobile's shaping and implementation of it's developing strategy is crucial for the sound and rapid development of TD-SCDMA industry. Based on the situation of international and domestic politics and economy and the trend of mobile technology and industry, this thesis analyzed the outer and inner environment that datang mobile is facing, to look for the potential opportunities and threats and seek the strengths and weaknesses of the company. By utilizing SWOT tools to analyze the situation of the company the business strategy and corporate strategy are determined to deal with various operating conditions. In the chapter of strategy implementation the executor of strategy and principle of implementation are detailed described in order to assure the efficient and smooth implementation of corporate strategy. At the end of this thesis several key issues of strategy choosing, such as business model, capital expenditure, globalization are analyzed intensively.