| This article briefly discusses the3 G course of development and the characteristics of the 3G market development stage and the 3G's objectives,requirements, carried on the comparative analysis to the 3G international standard characteristic. And has carried on the full forecast to the future several years third generation mobile communication service development. Meanwhile has discussed the industrial policy of the biggest affect on the development as well as China's system of 3G's future policy toward such issues was. In the face of increasingly fierce complex communications market, the development of China Mobile 3 G will face many problems and puzzles, but China Mobile 3 G building the ultimate goal is : to meet the people's growing demand for mobile communications . Finally, started operations SWOT analysis of China Mobile 3G service. On the strategic level and tactical level produces the development of China mobile 3G business strategy proposes, and pointed out China moves should prepare for sufficient, formulates the effective development strategy, can maintain one's supremacy or lead, occupies the market, achieve historicity surmount of "from outstandingly surmounts to preeminent". |
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