| Yichun Motor Transport Company is a medium-sized state-owned road transport enterprises in Yichun City, after several years of restructuring and transported, As to form a road passenger transport, the city (rural) city bus and a taxi passenger, sales and maintenance,logistics, tourism as the main body Business structure and achieved good operating results and effectiveness. However, due to changes in business environment, companies need to make long-term strategic adjustments.This article in Yichun of the Motor Transport Corporation's external environment and internal conditions for a comprehensive analysis and evaluation on the basis of the formation of its strategic guiding ideology. In this paper, according to the needs of the details of the BCG matrix and the matrix, as well as the direction of policy stability, growth, retrenchment, the strategic combination of four, and then, the company's operating division to carry out the project, the operation of the project operating in the area where the attraction and management projects The competitive position for the quantitative evaluation, and the construction of Yichun Motor Transport Company "diversification" strategy for the development of structural models.In the phase of the implementation of the strategy, according to this article resources ideas, the company's organizational structure was redesigned to take the proposed M-type organizational structure. At the same time, put forward the development of modern logistics industry and the idea of guiding principles: to Out of the business to strengthen the basis of the work; establish and improve the marketing system; to build brands and create a learning organization concept, and so on. Finally, make enterprises emphasized the importance of the work.This is the practice in the investigation and the premise, in close connection with the development of the actual conduct of rational analysis and research, the company's development of practical application. |
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