Jiangxi Yichun Passenger Automobile Transportation Marketing Research Company

As China's transportation infrastructure, especially road construction in the ever-increasing, highways, high-grade and gradually form a dedicated road network, rural roads have also been greatly improved conditions for the development of road passenger transport has laid a solid foundation, but the passenger market competition, under the new situation, Jiangxi Yichun motor corporation facing major challenges and opportunities for development. However, the expertise from the marketing point of view, from a combination of theoretical and practical point of view, more in-depth system Jiangxi Yichun Passenger Corporation, the development of motor transport, has not yet been seen.According to the authors of this paper the long-term motor Yichun in Jiangxi Corporation management positions passenger experience, the use of marketing theory, from the perspective of the passenger market, combined with the actual head office Jiangxi Yichun motor systematically explored Yichun, Jiangxi Corporation passenger motor market marketing issues. Motor Transport Corporation Yichun class passenger line with high concentration of resources, market share than the major three types of classes the following line of passenger and low level of competition. In this paper, the characteristics of the light of the above two categories of competition for more than the existence of class lines, in particular, an analysis of long-distance line classes, focusing on highway passenger transport market competition environment to conduct in-depth analysis, and then on the highway passenger transport market competition and marketing strategy focuses on the , on road passenger transport product portfolio strategy, differentiation strategy, the life-cycle strategy, brand strategy and new product development strategies for the analysis and put forward feasible ideas and methods. This article holds that the road passenger transport company's products through the application of scientific strategies to better meet the growing passenger demand and expectations of visitors to win the full trust and long-term loyalty, will help enhance the core competitiveness of its products ability to help sustainable development of enterprises.In this paper, based on the theory of marketing, combined with the actual situation of road transport, with a focus on passenger highway products marketing strategy. Road passenger transport, especially in highway passenger transport characteristics of the product, determine its course of product marketing strategy for particularity. Highway passenger traffic for its fast, safe and high-quality characteristics of services to meet the new demands of tourists, has been recognized by the traveling public, in a short period of time has been the rapid development; highway passenger rise, exacerbated by the different passenger transport market way competition; In this paper, theory of corporate strategy and marketing theory, systematic analysis of the passenger market is facing the opportunities and threats, strengths and weaknesses, focusing on analysis of the railways, civil aviation passenger's competitive strength and its impact on road passenger transport .The purpose of marketing is to allow customers to receive products or services, and in this process meet the customer needs and expectations. Dependent on the market just as numerous and the survival and development of enterprises, road passenger transport businesses need marketing. Marketing portfolio in accordance with the "4P" theory, marketing mix strategy, including the four: that is, product strategy, pricing strategy, sales channel strategy and marketing strategy.In this paper, that: highway passenger transport in the increasingly fierce market competition, should adhere to the customer-centric, accurate market segmentation and accurate market positioning, the use of a unique marketing strategy to expand the transport market share, enhance their competitiveness.