The Research Of Marketing Performance Measurement About The Kitchen Electricity Enterprise Of Our Country

With the lifting of people's living quality and consuming ability, the kitchen electrical equipment product is becoming a more and more important part of beautifying the home life, the top grade, model kitchen products are being fond of more people. Our country will have 33% household moving to new household in the next decade, this implies there will have the average above 2,600,000 family kitchens home appliance to renovate and upgrade every year. Undoubtedly, our country kitchen electrical equipment market will continue for fervent in the coming 10 years! And the kitchen electrical equipment industry will go to meet "The Best Years of Our Lives". To this industry with young and passion, the research of it is very important and meaningful.Basis on the sufficient study of the theory previously, and combining with current situation and characteristic of the kitchen electricity industry and kitchen electricity enterprise, aiming at the problem that exist in the kitchen electricity enterprise, this article brings forward a set of suitable kitchen electricity enterprise marketing performance measurement index system.First of all, during the process of building the marketing performance measurement index system model, this article applied ways of the BSC and MBO, through the expert interview method to make a set of index; the article ascertain the index Proportion and the measurement standard through leading into the AHP of system engineering theory and combining with an expert's valuation, then through collecting the relative data about every measurement index and carrying on the no difference disposal to the quantify data, so as to make the quality data and the quantity data having the comparability, at last make use of indistinct comprehensive measurement method to ascertains enterprise's measurement.Then, this article take Dalian branch company of M company as sample, making the marketing performance measurement to it and suppose the suggestion, then verify the application value of this article's marketing performance measurement model.At last, it submitted the deficiency and prospect about the article.