Study On The Tourism Crisis Management Of Shaanxi Province

With the rapid development of tourism industry and the growth of risk that our human society have been up against, various crisis tampers with the working order of tourism industry and economy frequently. Because of the high industry-relationship character of the tourism industry and the influence of "butterfly effect", a tiny crisis case will bring on the large-scale decline of tourism industry and economy. So the tourism crisis management becomes one of the most popular research subjects. Based on the different character and effect system of tourism crisis in different tour destinations, a territorial tourism crisis management will make great significance to the development of the tourism and economy.After summarizing the interrelated research of tourism crisis management at home and abroad, this paper started with the analysis on the current situation of tourism crisis management and many tourism crisis cases in Shaanxi Province. The character and effect system of Shaanxi tourism crisis were studied deeply, the macro-effect system as well as the micro-effect system of Shaanxi tourism crisis were constructed.In addition, based on much related research achievement which was learned from the warning system and the evaluation system of the tourism crisis completely, the warning process and the evaluation factors of Shaanxi tourism crisis were designed. Furthermore, the evaluation system of Shaanxi tourism crisis was put forward by the way of AHP comprehensive evaluation.By using of the case study methods, much successful experience in the tourism crisis or emergency management of tourism crisis was summarized both at home and abroad. Finally, combined with the current situation of Shaanxi tourism crisis management, the tourism crisis emergency management strategy to Shaanxi Province was put forward.