Tourism Location Image Perception Measurement Based On Tourist Sentiment Analysis

In the context of an increasingly competitive market, the competition between destinations more embodies in tourism image,tourism image becomes the key to attract tourists. The advent of Internet + has made more and more tourists in the network dissemination of information, sharing the mood, in the process of sharing implementation main body perception of the cognitive and emotional evaluation. How to set up the tourism destination image and let visitors get positive emotions in the tourism activities, has gradually become the focus of tourism marketing. In this paper,based on weibo data, from the emotional analysis perspective, tourist image perception as the main research object, the use of cognitive emotion model theory, the theory of tourism experience, grounded theory and emotion theory, discusses the tourists emotional perspective of tourist image perception theory framework, using the content analysis method, the theory of cognitive and emotional and emotional analysis model,what's more,evaluation system is based on the analysis of emotional tourist image perception, using Delphi method to determine the index weight, try from two aspects of overall satisfaction and overall perception, in order to provide theoretical basis of tourist image management. On this basis, the Confucius temple in nanjing very sight for empirical research Gui case, analyzes the cognitive image and affective image of Confucius temple in nanjing beside qinhuai sight. From the index scores, for the purpose of accessing the visitors, emotional image of specific analysis,and on the basis of measuring the tourists for overall evaluation of tourist destination,thus to enhance the management level of Confucius temple beside qinhuai sight has a certain guiding role.Research shows that: (1) cognitive image of Confucius temple beside qinhuai sight into tourist attractions, tourist services and facilities, tourist environment in three main categories, the natural landscape, cultural landscape, history and culture connotation, food, accommodation and other 13 categories, the main category of tourist attractions word frequency in the first place, the natural landscape in the second category word row in the first place; (2) the construction of tourism and the degree of words, negative emotions dictionary assignment, such as quantitative emotional image and emotional evaluation can be divided into five dimensions,including visitors to the historical and cultural connotation, the price level and order of the scenic spot said not satisfied; (3) through the overall awareness and overall satisfaction to evaluate the overall image of tourism destination,"jinling" and "night"and "history", "taste" and "culture" is a tourist perception of tourism destination integral atmosphere; The overall satisfaction of tourists = 0.403, belongs to the general satisfaction; (4) from the historical and cultural connotation, optimize the environment of the scenic spot, pay attention to the food and beverage brand construction put forward relevant countermeasures, such as Angle is helpful for the improvement of the relevant administrative department of the targeted negative reviews, enhance the overall satisfaction of the tourists.In this paper, from the perspective emotional analysis, tourist image evalua-tion can enrich the measurement of tourism destination image evaluation.Mean-while,this paper put forward the results and suggestion about evaluation system correspondingly,and also improve tourist image.