The Research On Hohhot Residents Tourist Behavior And The Geographical Difference Of Their Destinations

Tourists are the mainstay of tourism activities, every elements of tourism activities associates with the tourists and starts around them. Travel behavior is the most basic symbol of tourists, with the ever-changing market, people have gradually recognized that in today's highly competitive market environment, the understanding of travel behavior of tourists is very necessary.Tourist behavior studies are the basic of offering tourism services, and the guarantee of taking targeted tourism marketing. At present, China's domestic tourism market is mainly to the urban consumer group, in this premise, researches for the travel behavior of urban residents have become a very important field of tourism researches, and have extremely practical meaning. The paper takes Hohhot which is the capital of Inner Mongolia Autonomous Region as an example. By applying geography, psychology, behavioral science and other related theories, using both the theoretical analysis and empirical research , combining statistical data analysis with the questionnaire method, the paper systemly collected Hohhot residents'travel behavior data, and used statistical analysis software SPSS16.0 to analyse and treat the obtained data, then it got the Hohhot residents'specific travel characteristics about travel motivations, travel preferences, travel behavior, etc. Following the above studies,the paper took a further study of the residents'destination selection, and analyze the differences during the residents Choosing a tourism destination,and then discussed the Influencing factors of the residents'destination choosing and the direction of choosing the future tourism destination .The thesis is divided into six parts. Thesis on the first part showed the purpose and significance of the study, summed up the status of residents'travel behavior studies at home and abroad , and on this basis put forward the idea of study and research methods of the paper; The second part systemly introduced the concept and basic theory of travel behavior; The third part carried out a specific analysis on the situation of Hohhot residents'travel; On the basis of the data analysis, Part IV analyze and summarized the specific characteristics of Hohhot residents'travel behavior; Part V discussed of the geographical differences and the influencing factors of Hohhot residents'travel; On the basis of the previous text, Part VI summarized the summary of the findings in this article:(1) Hohhot residents'specific features of traveling: the main travel motivation includes making a sightseeing tour, making the knowledge grow, knowing the exotic culture and alleviating the stress of work; the most effective way to obtain information includes recommending from friend, network and travel agents; preferring destination types are the three of natural landscapes, sandy beach, and customs; the selection of the type of item is mainly about the regular tour; The selection of traveling season focuses on summer, most of them traveling with colleagues and friends together, second chosing family; more than half of the respondents'frequency is uncertain; In addition, the frequency of once a year is most common. Car and train travel is still the main mode of transportation.(2) The factors which have an impact on Hohhot residents'travel behavior mainly include: sex, age, occupation, income and other demographic characteristics of the individual tourists, landscape quality of destination, tourism environment, food and accommodation, traffic conditions and other destinations factors.(3) The Hohhot residents'selection of destination follows the law that the number of the tourist reduces with the distance between Hohhot and the destination increasing, at the same time, any destination's tourism attraction play a role in common to some extent with the law, affecting the destination selection of Hohhot residents.(4) Considering the direction of selecting the future destination, the region which is well-known, and has large differences in the landscape for some time to come is still a destination for Hohhot residents focus selection.