The Analysis Of Domestic General Merchandise Enterprise Chain Operation Development

The general merchandise industry once was our country retail trade's main force industry condition, but in recent years, along with the new developing forms of retail trade vigorous development and overseas general merchandise enterprise's emerging, the domestic general merchandise enterprise customers were shunted. In addition, traditional general merchandise enterprise has many problems, for example homogenization of commodities, out dated management concepts and technologies and so on, which resulting in high operating costs, the decline of enterprise's profits. traditional general merchandise enterprise is withstanding huge survival pressure.In order to get rid of the current difficult position, domestic general merchandise enterprise began to experiment with chain operation theory to minimize management costs and realize the economies of scale. The chain operation theory and the overseas general merchandise enterprise's success practice have proven the chain operation of general merchandise enterprise is feasible. However, the chain operation of domestic general merchandise enterprise has just begun, even the well managed stores like Beijing Wangfujing Department Store, Dalian Dashang Group have not set up a full-fledged business model. therefore, the study of general merchandise enterprise developing chain operation has theoretical and practical significance.This thesis through to the chain operation theory's analysis, has proven the feasibility of general merchandise enterprise developing chain operation, Afterward analyzing the problems general merchandise enterprise faced and how to develop the chain operation to the general merchandise enterprise, and draw the conclusion: To develop a healthy chain operation, must take the supply chain management theory as the instruction, strengthens and consummates enterprise's supply chain management,eg : transforms general merchandise enterprise traditional management pattern, takes the supplier and the customer relationships management, strengthens the enterprise informationization and the physical distribution construction and so on. Only in this way can fully unleash advantages the chain operation brought about by lower operating costs and obtain the economies of scale and other advantages, enables our country's general merchandise enterprise to get rid of the predicament, remoldels magnificently.