Research On Private Banking Business Development Of Commercial Banks In China

The Private banking service that traditionally offered to a bank's rich, high net worth individuals specializes in the fortune management business of providing a package of special and high-level financial services. As a high-profit business of commercial banks,private banking had a vibrant development in foreign countrys, and becomes one of the most important part of commercial banks.As the individual wealth accumulation speeds up in resent years, experienced foreign banks are aiming at the business potential of asset management services in China because of the strong fortune management demand of the rich. Facing with the growing wealth management needs as well as the competition from foreign banks, developing private banking business of commercial banks has become an inevitable trend in China. The paper starts with the concept and origin of private banking business, then illumulates the the object and main products of personal financial management, the general differences between the private banking and personal banking, and business processes of private banking. Secondly,states necessity and feasibility of China's private banking business. Thirdly, analyzes the status quo and characters of the private banking business in china by comparing serial commercial banks. And brings out the present exsiting issue of Private banking in our country in aspects of product, humansource, service, system environment At last, point out the strategy of private banking business from two aspects of the internal and external environments of the bank by studying experience of foreign private banking business.