A Cultural And Aesthetic Study Of "Farm-holidays"

The"Farm-holidays"is a form of entertainment and leisure tourism that has arisen since the 90's in 20th century Chinese society,it caters for the world trend characterized by the everyday leisure and consumer culture, and it is also marked by Chinese strong local charateristics. It is a unique cultural and aesthetic phenomenon in the context of the consumerist age. The reading and research of the cultural meaning and aesthetical connotation of the"farm-holidays"contributes to understand the uniqueness of contemporary Chinese aesthetic culture and it helps to realize the cultural demand and aesthetic taste of current Chinese society. This article mainly applies the theory and research methods of aesthetics,cultural and sociological studies and other related disciplines; on the basis of a comprehensive understanding of the phenomenon of the"farm-holidays", it carries a rather deep-going topic research on a series of problems concerning how to construct the cultural meaning and the aesthetical connotation of the"farm-holidays", and finally leads a typical example conveying a specific analysis.This article is divided into four chapters. Chapter 1st starts to describe the structural elements and gives an overall look of the"farm-holidays"from its outside features. According to the cultural differences between urban and rural areas, the contemporary process of urbanization, the unique charm of the countryside landscape and the mass consumption, the aesthetic orientation, it carries an analysis on the deep reasons beyond the"farm-holidays"tourism; it explains the distinctive value of the"farm-holidays"at a cultural and aesthetic level.Chapter 2nd, taking the rich and plentiful cultural meaning of the farm holidays as the main line, inquires the cultural needs and feasibility of the construction of the"farm-holidays"; it also introduces and identificates the main natural resources required for the establishment of the"farm-holiday"culture. The third chapter, taking the"the aestheticization of everyday life","the poetic dwelling", the eco-aesthetics, the"harmony"aesthetics and the"leisure"aesthetics as the aesthetics theory, explains the aesthetic value and the aesthetic meaning beyond the"farm-holiday",and constructs the aesthetic connotation of the farm holidays through many theoretical dimensions. Chapter IV selects the"Wu duo jinhua"(The five golden flowers) in the Jinjiang district in Chengdu city as a typical example, introducing its basic circumstances and analyzing its cultural and aesthetic characteristics.