Trying To Elaborate The Strategy Of The Real Estate Industry In The Architectural Culture

With the growing maturity of the real estate industry ,industry competition is also increasingly fierce. After the competition of land sector and environment, finally ,the development of Chinese real estate industry gradually focused on cultural competition. Consumers' purchase trend ration, developer blindly develop the cultural estate, government intensively formulation the macro-control policy ,their game trend has become increasingly evident. Correctly applying to Cultural Capital is an important way to balance the game of them.The study of Cultural Capital is relatively new, domestic and foreign scholars have different understanding on the concept of cultural capital and classification. Culture will translate real estate construction into tangible objective cultural capital,this is inevitable.According to Cultural Theory and the features of the development of the real estate itself,the modern design conception,architectural space ,architectural interior design ,architectural symbols and so on ; contains a wealth of culture, the typical culture is Fengshui, the home culture, auspicious culture, wealth and culture, Taoism,geopolitical culture, traditions and culture and so on.The developer of Chinese real estate industry use traditional culture into building. This palys the advantages of traditional culture, add a lot of highlights for modern architecture. This paper This paper conducted a thorough and meticulous study and analysis, mainly from forms and intrinsic of real estate Cultural Capital, real estate construction cultural elements, as well as how to implement architectural culture strategy to achieve value-added products, the developers and owners achieve to a win-win situation and so on .The commentator stands in the open field of vision,analyse from theoretic alanalysis dimension of communication ,aesthetics and game theory and so on. Commentator think ,the developer of real estate industry should put the strategy of Architectural Culture into effect ,which the consumer is a terminal value, the developers' aesthetic is as personality labels, the regional harmony of the overall construction is highlighted, significance of mark about the building which of the humanities feelings is strengthened, developers and architects,the owners achieve to the win-win situation and so on. In this way, The implementation of architectural culture Raiders will have a cultural building brand value, cultural consumption value, aesthetic value and economic value, but also has historical significance and practical significance, theoretical significance,practical significance."Golden-Beverly" that Hunan high-Canton Real Estate Development Company develop,and "the ncient City of Lotus" in Sichuan are the typical cases about implying the strategy of architectural culture. They confirmed by the point of view. This article outlooks in the new historical conditions development beautiful prospects of cultural strategy in the future architectural culture, expect to cause a high degree of attention from the concerned parties.People at home and abroad less study cultural capital. In this paper, the commentator jumped out the limitations which people study cultural capital only in the cultural industry. And cultural capital will be used in the real estate industry that is the modern service industry. I use game model and the matrix to analyze architectural culture strategy, that is relatively less at home and abroad. Architectural culture strategy for real estate developersachieving maximum benefits provide a useful reference. In this paper, in the real estate industry, implementing architectural Culture Strategy is a general trend, it has Competitive Advantage.