Research On Risk Investment Management Of BS Sunshine Holidays Farm Tourism Development Project

With the rapid development of our country’s economy and the constantpromotion of the people’s needs for tourism, tourism industry has already become oneof the pillar industries in our country. Along with it is the investment boom in tourismindustry. The tourism industry development projects have the characteristics of havinga large scale of investment, long investment cycles, a lot of complex factors in thedevelopment progress, and the fact that it can not be used for other purposes aftercompletion, which results in the increasing failed cases of tourism investment inrecent years. Therefore, the research for tourism development projects is especiallyimportant. Then how to apply the project risk management technology to avoidingand controling the risk of investment in tourism development projects has become anew task of the research.On the basis of looking up a large number of domestic and foreign relevantinformation, the paper combines the modern project risk management theory with thefeatures of tourism industry investment projects in our country, and finds a suitablemethod of investment risk management for BS Sunshine Holidays Farm TourismDevelopment Project.The article carries out a systematic analysis to investment risk ofBS Sunshine Holidays Farm Tourism Development Project and establishes amanagement system of risk investment about BS Sunshine Holidays Farm TourismDevelopment Project, and puts forward the specific countermeasures. The paper isdivided into four parts. The first part mainly introduces the research background,purpose and significance, domestic and foreign research trends, research methods,research content and the innovation point. The second part is about the main conceptsand theoretical basis of the project investment risk management. It mainly introducesthe relevant concepts and features of the project investment risk management and therole of risk management in tourism development project management, which isdesigned to summarize the related contents of the project investment risk managementso as to lay the theoretical foundation for the paper and provide the theoretical supportfor the exposition of the paper. The third part is a case study of BS Sunshine HolidaysFarm Tourism Development Project. First, there is a brief introduction of the generalsituation of the project and market positioning. Second, use the brainstorming andDelphi method to have a risk identification that may face in the process of projectinvestment, and distinguish the risks from many facets including society, economy,technology, environment and management, which makes the project investors have asystematical recognition about the main risk in the project investment, thus providethe basis for risk analysis evaluation of BS Sunshine Holidays Farm TourismDevelopment Project. Again, from the point of view of investment evaluation, find themajor risk factors affecting the project and combine the actual situation of the projectto establish evaluating indicator system of investment risk for BS Sunshine HolidaysFarm Tourism Development Project. Then, have a analysis evaluation about investment risk of BS Sunshine Holidays Farm Tourism Development Project so as toprovide an objective basis for risk response. Finally, on the basis of results of riskanalysis, identify the risk factors that need to be kept watched and controlled, andcombine the major risk factors in the project investment to give the specific responsestrategy for each risk factor from the point of view of the project risk manager so as todeal with risk effectively. The fourth part is the conclusion and outlook which is tosummarize the study and have a outlook to existing deficiencies and future researchdirections and ideas.The innovation point of the paper is to take BS Sunshine Holidays FarmTourism Development Project as the research object, and carry out the recognitionand analysis evaluation of the investment risk according to the features of the project.According to the actual situation of the project, the paper presents very specificresponse planof risk management about BS Sunshine Holidays Farm TourismDevelopment Project and establishes the management system of investment risk.Through the research of tourism development project risk management of the BSsunshine holiday farm, the writer hopes to improve the risk managementconsciousness of the project and enhance the ability in identifying, analyzing andcoping with risks. It aims to guard against the project risk, decrease the rate ofinvestment loss, and improve the ability of guarding against risks, so as to guaranteethe success of the project. At the same time, the writer expects to provide somereference forinvestment risk management of the other tourism industry projects.