A Case Study Of Strategy Implementation In 21 Futniture Co.Ltd.

Rapid development in the Chinese market as a backdrop, foreign companies have increased the intensity of investment in China, and China and also for the development of foreign companies represent an enormous opportunity. With the people's living standards rising, the furniture industry and the related industries are decorative rapid pace of development, China's furniture industry is facing the formulation of development strategies, enterprise characteristics of the development trend.But each foreign transnational companies in the development, and has encountered an unavoidable issue, which is different from the cultural background of different countries, companies and employees thinking of running counter to the long-term strategy. Enterprises how to develop product and corporate brand in the consumer market, how to be recognized, how to strengthen the core competitiveness of enterprises, each of these companies are eager to solve the problems. The competition between companies is no longer just financial, material competition, and become the company's strategy at a higher level of competition, the core competitiveness of the competition. The company's strategic development and the core competitiveness is the reality and future of the fundamental driving force of economic development, the operation of enterprises have long-term and significant impact. Implementation of the strategy is the strategic concept into strategic action process. If enacted corporate strategy can not be implemented, then the strategy development to enterprises, will be of no value. American scholars Beinaima management on the importance of the implementation of the strategy said: "an appropriate strategy if there is no effective implementation of the strategy will lead to failure. However effective implementation of the strategy can not only guarantee a suitable strategic success, but also save not an enterprise strategy or reduce the damage caused by it."The research in this paper grasp strategic theory on the basis of the method used case studies from the analysis of Singapore owned 21 century furniture decoration materials Limited starting with the status and characteristics of the operating company for the problems that exist in the in-depth analysis and research. Profound summary of the reasons for the failure of the company highlighted the performance of enterprise culture factors, the implementation of the enterprise, performance evaluation factors, and so on. From the perspective of strategic development of the company, according to the strategic management theory, with Singapore owned 21 century furniture Decorative Materials Co Ltd's actual conditions, the company established a suitable characteristics and feasible method of implementation of the strategy. The method to a certain extent, so that the company can fully implement the strategy, improve the competitiveness of enterprises and to bring the actual receipts.