Xiamen Haicang Bus Group Company Related Diversification Strategy Formulation And Implementation

City bus is the symbol of a city efficiency or logo,plays a fundamental role to the urban development,the bus developed a direct impact on a city's competitiveness and sustainable development.In recent years,with the urban traffic congestion,energy,pollution serious social problems,such as increasing,bus priority has increasingly become a hot topic in the whole society attention.How to better service for citizens to provide quality safety bus,and in the increasingly fierce competition under the better survival,bus companies will need to strategically choose properly,and on the core competence in more effort.This paper first reviews the definition,characteristics,function and function of the core competitiveness,and formation mechanism,and related diversification strategy theory.Secondly,this article from the political,economic,social,cultural and technical environment and other aspects,analyzing the macro environment of the xiamenhaicang bus group company,and through the industry analysis and the industry five model analysis explains the industry environment of the xiamenhaicang bus group company.Use of internal factor evaluation(IFE)matrix analysis of xiamenhaicang bus group company lines,vehicle body,brand resources,human resources,technical resources,information systems such as internal resources,various abilities of xiamenhaicang bus group company is analyzed,and the bus group in xiamenhaicang cognition and evaluation on the company's core competitiveness.Again,this paper raises the haicang strategic objectives on the basis of the choice of the bus company,thus confirming xiamenhaicang bus group company related diversification strategy.Finally,this article from the business integration,organization structure reconstruction,post reform,the informatization construction,create training system,this paper puts forward the xiamenhaicang bus group company based on the core competitiveness of related diversification strategy and implementation plan.This paper argues that,in cultivating the core competitiveness and further implementation of xiamenhaicang bus group company based on the corecompetitiveness of related diversification strategy,xiamenhaicang bus group company need to overcome before the prevalence of myopia shortcomings,clear enterprise development ideas,continuously improve its ability of resource integration fickleness in the lift.Looking forward to this article research on the development of xiamenhaicang bus group company not only have important practical significance,and also for the development of the auto service industry and other industries have reference value.