The Research On Theme Park's Management Pattern In The Experience-Economy Era

As an important form of today's tour resource,theme park plays special effect on the tourism's development and the city construction.It is nearly 30 years begane form the building of Beijingdaguanyuan in 1980.Among the 30 years ,there is successfully joyful and he defeat the lesson,but the overall situation is not optimistic. Up to the present, the nation approximately has 300 billion Yuan funds set of jail in 2,500 each kinds of theme parks, some 10% profit, 20% maintenance are only impartial, 70% are at the loss condition.This article carries on the discussion through the domestic and foreign theme park development contrast analysis to this present situation, analyzes a series of questions which in the Chinese theme park developing process exists, the key analysis is the existing management pattern, obtains the crux to lie in the theme park is the management pattern lag to the era development progress,and can not satisfy the people's diversified the demands.According to forecast that, around 2015, the developed country will enter the "era of leisure",and the developing nation can follow closely after that. In this leisure era,consumer to "experience" demand will increase.The world's economy will transfer from a service-orientle economy to an experience-oriented economy. In the reforming time of economy, people's expense demand is also changing along with it, also must satisfy the people regarding the experience economy typical industry theme park to experience the demand primarily to want the goal.It also means the theme park's management pattern also must gradually transform into the management pattern which adapts with the experience economy.This article through to the characteristic and relevant analyses of the experience-economy and the theme park, proposed the suitable new management pattern of theme park in the experience-economy era-theater performance pattern.Then,it emphatically analyzed the connotation,characteristic and superiority of the theater performance model.In the finally,it proposed the way and the method to construct the theater performance model.