Based On The Travel Experience Of Film And Television Theme Park Visitor Satisfaction

With the coming of the experiential tourism era, people are not satisfying with the traditional tourism way of sightseeing, but pursuing unique and special tourism experience. The movie/TV theme park which is combined by movie /TV and tourism has an evident character of experience. The movie/ TV theme park must make full use of its beautiful environment and colorful activities to make the tourists have happy and memorable experience, so it can raise the tourist satisfaction. Therefore, it is necessary to research how to raise tourist satisfaction on the movie /TV theme park from the tourism experience perspective.Through an overall review of relevant literatures, the author elaborates the necessity and possibility to research tourist satisfaction from the tourism experience perspective. Utilizing different research means, such as interview and questionnaire, the author gets enough information and data to carry out analysis by SPSS statistic software. The author gets conclusions as follow: â‘ There are three motivations that influence tourists choosing the theme park: pursuing one's dream, confirmation and escape. There are affected by the tourist characters and the other things related to the tourism. â‘¡The factors influencing the tourist satisfaction conclude: Park sightseeing, TV/movie sightseeing, facilities, service, program and activity. â‘¢The tourist satisfaction has a significant relationship with the tourism components. â‘£ There are significant differences in tourist expectation and satisfaction. At last, the author uses IPA rules scaled the management of theme park as concentrate here, keep up the good work, low priority and possible overkill. Based on foregoing analysis, suggestions and proposals are put forward from four perspectives by the author to raise the tourist satisfaction. They are selecting and positioning target market, developing word-of-mouth marketing, making price by customer value proposition and offering tourism experience.The research attempts to build a theoretical model of tourism experience in the movie /TV theme park, and to raise the tourist satisfaction through offering tourism experience.