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Research On The Outsourcing Strategy Of MNC And The Countermeasure Of China

Posted on:2009-05-07Degree:MasterType:Thesis
Country:ChinaCandidate:C HuangFull Text:PDF
GTID:2189360278958471Subject:Business management
Abstract/Summary:PDF Full Text Request
Recent years, international service outsourcing has developed rapidly with the globalization and the development of information technology. Many companies choose it as a strategy to improve their core competitiveness. It also has promoted a new round of globally industriail transfer. As the pioneers of this industriail transfer, MNC have gained huge benefit, while China is becoming one of the major destinations when MNC choose to do service outsourcing. For China, who wants to develop her service industry, this situation brings opportunity and challenge.So as to utilize our own strength and catch this perfect chance, the Chinese company should fully understand the methodology and strategy of the MNC and be ready to receive the outsourcing program generated from the MNC. Service Outsourcing not only brings opportunity to our enterprise, but also brings our country the chance to promote the industriail structure and lead to the healthier development. Initially, this article uses Comparative Advantage theory, Transaction Cost theory, Core Competence theory, Value Chain theory and Supply Chain Theory to explain the practical reason, which set up a theory platform for the whole article. On this basis, this article clearly defines the concept of outsourcing and explain relative concept.Secondly, after giving correlative theory, this article brings in the model of outsourcing created by Insinga and Werle. This article creatively classifies the outsourcing strategy of the MNC as four styles and uses precedents and examples to analyze every strategy deeply. Then we analyze the factors that affect the MNC's choice when they want to outsource their business. This analysis paves the way for the later research of our country's countermeasure.Finally, this article uses the SWOT model to analyze the current situation of China, and then prompts some advice for the outsourcing development of China on both micro and macro aspects.
Keywords/Search Tags:Multi-national Company/MNC, service trend, strategy, Countermeasure, outsourcing/outsourcing
PDF Full Text Request
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